A survey on local content offerings by Ghanaian supermarkets has concluded that only 26% of shelf contents are produced locally.
Some 74% of commodities that Ghanaians consume are imported, according to the international advisory firm, Konfidants.
The locally manufactured consumables that Ghanaian supermarkets put on their shelves are bottled water; followed by eggs and fruits, according to the report.
The report was conducted in 2020 and is the second after a first publication in 2019.
It is aimed at monitoring trends to help track progress for the government’s push for more local content in leading supermarkets in the country. The reports also are purposed to help furnish policymakers with critical information about the market reception for locally manufactured goods.
the report covered nine (9) leading supermarkets and two (2) popular fuel station marts in Accra: Shoprite (Accra Mall), Game (Accra Mall), Palace Supermarket (Palace Mall), Koala (Osu), Maxmart (37), City Dia (La), Melcom (North Kaneshie) and Marina Mall Supermarket (Airport), China Mall (Spintex), Baatsonaa Total (Baatsonaa), Airport Shell (Airport).eight leading supermarkets in Accra including Shoprite (Accra Mall), Game (Accra Mall), Palace Supermarket (Palace Mall) and Koala (Osu).
The rest are Maxmart (37), CityDia (La), Melcom (North Kaneshie) and Marina Mall Supermarket (Airport).
It focused on 19 major products including water, eggs, cooking oils, fruits and vegetables amongst others. About 26% of shelf-space for locally manufactured consumables is depressing but the researchers said it was even an improvement over the 2019 statistic which was 18% shelf space for Ghanaian consumables.
Portions of the report reads: “The findings provide a bittersweet picture when compared to the previous edition: There are still not enough Made-In-Ghana goods in the retail outlets, but there has been some improvement from the previous 2019 survey. A total number of 7,983 brands (from the 19 product categories) were counted across all 11 retail outlets included in the survey. Out of this number, 5,943 (74%) were foreign brands, with only 2,040 (26%) being Made-In-Ghana brands. This is an improvement on the 2019 survey when only 18% of goods surveyed were Made-In-Ghana.”
Meanwhile, bottled water’s higher score means it has overtaken eggs in popularity of local contents on supermarket shelves. In 2019, local eggs were the most represented.
Items found to have the least Ghanaian representation are (cookies) Biscuits & Confectionaries which represented only 6%, Noodles & Pasta also 6% and Utensils & Cutlery, 7%.